Knowledge Base
Structure – SDR Training
General Overview & Product Understanding
Understanding of the industry
- How does Advertising work?
- How Online Advertising Works?
- How Online Advertising has evolved?
- Major Players of the Online Advertising
- Flipkart, Amazon, Snapdeal, etc…
- Premium Publishers – Quora, TikTok, etc..
- The Other whole Internet
- What is a Media Plan and its components?
- Size of the Digital Advertising Industry
- Global
- US
- India
- UK
- Stakeholders of Online Advertising
- Advertiser / Direct Marketers
- Media Houses / Publishers
- Agencies
- Ad Networks
- DSP
- Trading Desk
- SSP/Ad Exchanges
- Advertising Support Tools
What does FlamyAds offer?
FlamyAds is a Digital Advertising Cloud Platform, it helps marketers and agencies in placing ads on various publishers/digital media websites and apps across the internet.
- How does it works with Direct Advertisers and benefits them?
- How does it work with the Advertising Agency and benefits them?
What is our USP
Product Knowledge – Platform Overview
- Types of Accounts Available – Advertiser / Agency
- How to sign up and its working (screenshots will be added)
- Structure of the Platform – Agency > Sub Advertiser > Creative > Campaigns
- How does the platform work
- How to create a campaign
- How to add funds
- How to add creatives
- So on and so forth…
Calling
Script – Agency
Script – Advertiser
FAQs – That prospects may ask over the call
Emailers
Intro Mail
Follow Up
Demo Mail
Follow Up
Post Demo Mail
Follow Up
Missed Demo Mail
Follow Up
Miscellaneous
– With full pricing details
– Any other special requirements asked over the call
Connection request message
Intro Message
Follow up 1
Follow up 2
Miscellaneous
– Any condition where the representative isn’t sure of the answer
Intro message (if required)
Demo message
Missed demo message
Other Material
– Flow of prospect nurturing & follow-up
– Basics of creating a LinkedIn profile
– Sample content to add in their profile
– Basic etiquettes of Zoom call
– Supporting PPTs that may be required (company profile, demo PPT, etc)